Sunday, November 19, 2006

WASH AND WAX, SIR?

Nobody asked me but . . .
In my endeavors to keep up with the latest and greatest in automotive news around the globe, I surf a lot of international websites. Recently, I came across this item on a UK site. It is certainly reassuring to know that “free” enterprise is alive and well across the Pond. And after reading this item, you might want to contact Paul Dalton regarding a franchise for America.

Bugatti Veyron: keep it clean
Paul Dalton, the UK’s leading car detailer, has just launched the world’s most expensive ‘wash and wax’ for owners of super-premium cars including the new £840,000 ( that’s $1,500,000) Bugatti Veyron supercar

About the detail
• The Miracle Pinnacle Detail takes 64 hours to complete, over a period of 1-2 weeks
• It consists of 61 separate stages (excluding the preliminary paint measurement process), inside and outside the car
• At least four layers of Zymol Royale wax are applied, at 24 hour intervals; Zymol Royale is the world’s most expensive wax (£5,800 [$10,355] RRP) and was named after the famous Bugatti Royale
• Paul measures the paint before polishing to prevent too much paint being removed in the process
• No bucket and sponge is used; they are replaced by a warm water pressure washer and 100 per cent cotton towels
• The shine and protection of a Pinnacle Detail should last up to 6 months
• Paul has a fully equipped vehicle in the UK, but will travel anywhere; The Pinnacle Detail is available worldwide
• At £4,800 ($8,600), the 61 stage car detail costs just over £100 ($180) more than the UK’s cheapest hatchback, the Perodua Kelisa 1.0EX
About Paul Dalton
Paul worked at a Ford dealership before discovering a passion for detailing cars. He now has an extensive client list and has detailed hundreds of supercars and luxury cars.
“When the Bugatti Veyron was launched, I decided to create the ultimate detail to do it justice,” explains Paul. “Even a normal valet could devalue it, let alone the use of a bucket and sponge. Hence the Pinnacle Detail, the ultimate detail for the ultimate car.”

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