Mercedes Love Fest Update
Nobody asked me but . . .
Back on September 7th I wrote about Mercedes-Benz and Match.com pairing up in a unique “Wheels of Attraction” event which offered the first-ever SpeedMatching event on wheels. Over one hundred Match.com members accelerated the dating dynamic as they went from zero to sixty on five-minute dates in new Mercedes-Benz vehicles.
Now the two companies have followed up with a Roper poll on car coupling.
• 36% of Americans say they love their car. Those most likely to feel this way are:
o Convertible owners (54%); 42% are women; 46% are luxury car owners; 44% live in the Western U.S.
• 23% feel strongly enough to view their car as a member of the family
• 26% of Americans talk to their car
• 23% consider their car a best friend
• 12% of Americans feel their car understands them better than their significant other
• 85% report having had a romantic moment in their car with someone
• 13% of Americans had their first kiss in a car
• 46% of Americans believe their car matches their personality
• 26% plan to keep their cars for “years and years”
• 8% have received a vehicle as a graduation gift, and six percent have been given a car for their birthday
• 14% of Americans say their car played a key role in their wedding day
• When asked to recount a favorite memory involving their car, Americans reported they were most likely to be with friends during the summer on a road trip
• Men reported all-time favorite car-related memories to be with friends (65%) or with a date (40%), while parked (53%) and during high school (34%)
• Women reported all-time favorite car-related memories to be with friend (52%), while on a road trip (41%) and during college (14%)
• Regionally, Midwesterners were most likely on a date during their favorite car memories, while people in the South and West were more likely to be with their family
The LoveMercedes Tour national survey of 1,016 American adults (18 years and older) was conducted by Roper. For those stats fanatics in the audience the findings are projectable to the general population within +/- 3 percentage points at the 95% confidence level.
Back on September 7th I wrote about Mercedes-Benz and Match.com pairing up in a unique “Wheels of Attraction” event which offered the first-ever SpeedMatching event on wheels. Over one hundred Match.com members accelerated the dating dynamic as they went from zero to sixty on five-minute dates in new Mercedes-Benz vehicles.
Now the two companies have followed up with a Roper poll on car coupling.
• 36% of Americans say they love their car. Those most likely to feel this way are:
o Convertible owners (54%); 42% are women; 46% are luxury car owners; 44% live in the Western U.S.
• 23% feel strongly enough to view their car as a member of the family
• 26% of Americans talk to their car
• 23% consider their car a best friend
• 12% of Americans feel their car understands them better than their significant other
• 85% report having had a romantic moment in their car with someone
• 13% of Americans had their first kiss in a car
• 46% of Americans believe their car matches their personality
• 26% plan to keep their cars for “years and years”
• 8% have received a vehicle as a graduation gift, and six percent have been given a car for their birthday
• 14% of Americans say their car played a key role in their wedding day
• When asked to recount a favorite memory involving their car, Americans reported they were most likely to be with friends during the summer on a road trip
• Men reported all-time favorite car-related memories to be with friends (65%) or with a date (40%), while parked (53%) and during high school (34%)
• Women reported all-time favorite car-related memories to be with friend (52%), while on a road trip (41%) and during college (14%)
• Regionally, Midwesterners were most likely on a date during their favorite car memories, while people in the South and West were more likely to be with their family
The LoveMercedes Tour national survey of 1,016 American adults (18 years and older) was conducted by Roper. For those stats fanatics in the audience the findings are projectable to the general population within +/- 3 percentage points at the 95% confidence level.
posted by The Carmudgeon at
3:48 PM
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